Meet the man behind the labels; an interview with Nick Pappas
We were drawn to Collab, and Nick, as his aims mirror our own. Rather than launching a drinks label, Collab is a supportive ecosystem for so-called 'virtual' brands who don't have their own physical space. Collab's role is to nurture multiple brands across the spectrum of local drinks, providing the business, marketing, and licencing expertise to wine- and cidermakers, who are then free to focus on their craft.